The Wieden + Kennedy Rat Race
For W+K London. In London you're never more than 5 feet from a rat. Just like us, they always seem to be in a hurry. A comment on the London lifestyle, the rat race is an installation on Brick Lane featuring live rats, living in a tube paradise representing east london's tube system. In the tubes are webcams broadcasting live on the internet. The project was very successful, the rats got over 1000 friends on facebook in 3 weeks. With Anna Murray, Luke Forsythe, Mel Elliott in spring 2008. By the way, rats are ticklish, and they can laugh too, check it out here.
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